Consent mode allows web and app developers to adjust tag and app SDK behavior based on user consent choices.

How to manage consent

Managing user consent requires the following:

  1. Obtain the user’s consent choice to grant or deny consent for storing information about their behavior. You are responsible to obtain users’ consent on your website or app or any data you upload to Google.
    For websites and apps, you can implement a consent banner or other custom consent solution, or use a Consent Management Platform (CMP).
    For data uploads to Google, please consult with your legal department on a consent management solution that fits your business needs.
  2. Communicate the user’s consent choice, or consent state, to Google. Many CMPs handle sending the consent state to Google. If you implement a custom consent solution, you must implement a method to send the consent state to Google, see Choose a framework to manage consent.
  3. Ensure that Google tags and third-party tags behave according to the user’s consent choice.